Designed by Lucena Stein, 2026
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Craigslist
December 2024
At the outset of this project, I was tasked with identifying an ethical issue and creating an application, website, or tool to help users overcome this issue. Having identified the greenwashing used by many brands as my ethical issue, I designed the Rooted app to provide consumers with more in-depth information about the sustainability of brands and products available to them. Based on findings from Pew Research, the Global Business Review, and the Journal of Fair Trade, I identified Gen Z individuals as my core demographic (those most interested in an application like Rooted). Therefore, I worked to appeal to my audience: creating a minimalistic interface that was both evocative and bore in mind Gen Z familiarity with gestural navigation. I also developed three key tasks: Onboarding (when the user would be introduced to the app’s ethos and key information), Scanning (a barcode tool users could access to learn about products in-store), and Browsing the Map (an interactive tool to help users learn about local products).
Craigslist
December 2024
As part of UC Davis’ Design Interactive Fall Fellowship, I worked in a team of designers on a six-week sprint to redesign the Craigslist website. The pain-points we identified mostly centered around a cluttered and confusing UI, with extensive buried information and poor organization. For our final design, we aimed to both intuitively guide users through a clean site structure and present a customer safety and satisfaction-oriented brand. My process included creating a new brand kit and Figma prototype with these guidelines in mind. I was also responsible for creating a brand-oriented hero image for the home page, and concise navigation which took into account the most visited parts of Craigslist.
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Designed by Lucena Stein, 2026
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Art
About
Craigslist
December 2024
As part of UC Davis’ Design Interactive Fall Fellowship, I worked in a team of designers on a six-week sprint to redesign the Craigslist website. The pain-points we identified mostly centered around a cluttered and confusing UI, with extensive buried information and poor organization. For our final design, we aimed to both intuitively guide users through a clean site structure and present a customer safety and satisfaction-oriented brand. My process included creating a new brand kit and Figma prototype with these guidelines in mind. I was also responsible for creating a brand-oriented hero image for the home page, and concise navigation which took into account the most visited parts of Craigslist.
Back
Designed by Lucena Stein, 2026
Home
Art
About
Craigslist
As part of UC Davis’ Design Interactive Fall Fellowship, I worked in a team of designers on a six-week sprint to redesign the Craigslist website. The pain-points we identified mostly centered around a cluttered and confusing UI, with extensive buried information and poor organization. For our final design, we aimed to both intuitively guide users through a clean site structure and present a customer safety and satisfaction-oriented brand. My process included creating a new brand kit and Figma prototype with these guidelines in mind. I was also responsible for creating a brand-oriented hero image for the home page, and concise navigation which took into account the most visited parts of Craigslist.
December 2024
Designed by Lucena Stein, 2026
Back
Craigslist
As part of UC Davis’ Design Interactive Fall Fellowship, I worked in a team of designers on a six-week sprint to redesign the Craigslist website. The pain-points we identified mostly centered around a cluttered and confusing UI, with extensive buried information and poor organization. For our final design, we aimed to both intuitively guide users through a clean site structure and present a customer safety and satisfaction-oriented brand. My process included creating a new brand kit and Figma prototype with these guidelines in mind. I was also responsible for creating a brand-oriented hero image for the home page, and concise navigation which took into account the most visited parts of Craigslist.
December 2024
Designed by Lucena Stein, 2026
Back